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Research papers

Managing the Competitive Customer Relationship™

Competition is the theme of every market. Taking customer relationships out of the context of market competition can be compared to the ancient Chinese idiom of inventing a cart behind a closed door.This paper defines a brand new concept of customer...

Catalogue: Asia Pacific 2004
Authors: Chongdao Ren, Danny Yang, Jianmin Yuan, Tj Tang
March 28, 2004
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Citation

Ren, Yang, Yuan and Tang (2004a, March 28). Managing the Competitive Customer Relationship™. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/managing-the-competitive-customer-relationship-